Developer Content experience
I transformed LinkedIn’s Developer Portal from a fragmented three-card homepage into a high-trust, content-rich marketplace. By overhauling the information architecture and establishing a "department store" navigation model, I moved the platform beyond its technical plateau to serve both engineers and product leaders. I centralized fragmented documentation into a unified taxonomy, reducing support volume and earning featured placement in LinkedIn’s internal "Product Top 5" for its impact on platform health.
Duration
1 quarter
Company
Prototype
Before and after
Prior to this project, the LinkedIn Developer Portal was a fragmented, three-card homepage that undersold the platform’s breadth and lacked a cohesive information architecture. I transformed this bottleneck by overhauling the navigation and establishing a unified identity that speaks to both developers and business decision-makers. This shift replaced an inconsistent, high-friction journey with a scalable marketplace structure that represents the full value of our APIs, reducing support volume and turning a technical site into a significant engine for business growth.
Before
MVP Solution
To ship fast, we launched an MVP using our existing internal CMS. I collaborated with Engineering to "hack" and extend the rigid templates, ensuring they supported a complex information architecture without the lead time of a custom build.
The Impact:
From Static to System: Transformed a basic three-card layout into a high-growth marketplace engine.
CPO Recognition: Featured in the "Product Top 5" and received public props from Tomer Cohen (CPO) for delivering a "professional home" for our ecosystem.
Proven Longevity: The site still uses this core structure years later, proving that the foundation was both scalable and resilient enough to support LinkedIn's long-term commercial growth.
Outcome
The design refresh is a night and day difference. With these enhancements & resources, we’ve empowered developers to understand how to work with LinkedIn and to build products that drive both customer and member value.
We will continue to onboard rich developer content for API products across all lines of business including product overview, access details, case studies, and more.”
— Tomer Cohen, Chief Product Officer @ LinkedIn